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10 Secrets of Design Thinking

Updated: Mar 18, 2021

New Series:

We were happy to include 10 Secrets of Design Thinking in our recently published book: Rethinking Design Thinking: Making Sense of the Future that has Already Arrived.

Stay tuned for more Secrets of Design Thinking!

"With vast confusion around the subject of design thinking in the marketplace, this book jumps in with a combination of thought-provoking conversational text and explanation diagrams. Stepping outside the pervasive industry marketing narrative, Rethinking Design Thinking points out the need for a new form of readiness to better take on the scale and complexity of organizational and societal challenges now emerging. This book clearly makes the case for more robust and adaptive methods beyond the assumptions of product, service and experience creation."

To learn more about the research behind the book and this subject see NextD Journal.


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