Measure of America

PORTRAIT OF NEW YORK CITY
MAKING AMERICAN SOCIETY UNDERSTANDABLE

CHALLENGES

How might we make research-based insights clear and actionable?

 

How might we explain difficult societal issues facing New York City?

 

How might we make the lens of human development understandable?

 

How might we create a data-driven publication that serves to inform policy makers?

 

How might we create an exciting movement around the Measure of America publications?

SOLUTION

BBC - Case Study

For ten years Humantific has been working closely with authors Sarah Burd-Sharps and Kristen Lewis on the creation of the influential Measure of America series. Making complex societal conditions clear Portrait of New York City is part of the multiple volume series that included Portrait of California, Portrait of Mississippi, Portrait of Lousiana, Portrait of Los Angeles and Portrait of Marin as well as the national reports. This 286 page report containing 297 diagrams was designed as a data-driven instrument that informs and engages policy-makers. The series is now internationally recognized as an important benchmark in the realm of Societal SenseMaking.