Call For Participants:
Humantific CoFounder Elizabeth Pastor presented The OTHER Design Thinking for the first time last week at the Design Thinkers 2013 conference in Toronto.
In the presentation Humantific points out what realms of knowledge are now being blended in practice today as well as 10 differences between Mainstream Design Thinking and The OTHER Design Thinking.
It is becoming clear to many that the era of assuming that all wicked social problems can be solved by creating more products and services is over.
Part of the presentation is an invitational call for submissions in reference to inclusion in our next virtual book entitled The OTHER Design Thinking now in progress. We are looking for 3-4 other leading innovation practices already engaged in The OTHER Design Thinking and interested in appearing in this book along with Humantific.
If you are operating a practice where you begin all projects with the built-in assumption that products, services and or experiences will be outcomes [Design 1 & Design 2] so sorry but this is not a project for you. That circle of mainstream practices has already been widely covered, over and over again in the mainstream business media, in mainstream design media, mainstream design thinking movies, in mainstream books, etc.
This project seeks to give voice to a different circle of other emerging practices that make no such up-front assumptions. [See “10 Ways its Different” on pages 77 to 99].
If you are engaged in design thinking oriented innovation practice and have already been operating beyond the “Crossover Era” for at least 5 years feel free to contact us if you would like to be considered.
Email expressions of interest to: kickitup (at) humantific (dot) com
This project builds on previous work.