Tag: Vienna Method

02
Nov

Isotype Building Bridges

We are happy to share more historical sensemaking images from Humantific’s Isotype Collection. Active long before the “Big Data Era” arrived these Isotype examples are from 1943.

In early Isotype studio work, one can find many great examples of sensemaking acceleration techniques that are still in use today, including the comparison. Experts in presenting complex data-informed subjects clearly, the Isotype Institute team often used comparisons to help explain differences and similarities between groups, regions, and countries.

Reflecting a “simpler” time in history, Isotype work often (not always) involved two-party comparisons on select issues, as in this example. In this 1943 book, America and Britan, Only an Ocean Between, published in London for an English speaking audience, numerous aspects of the two countries are compared. In addition, a few 9-10 country comparisons are included in “18 Pictoral Charts Designed by Isotype Institute.” This human-centered approach to book creation, combining text, photographs, and diagrams, was referred to by the authors as “Reading Without Tears.”

As in much of Isotype work, the underlying purpose was optimistic and constructive: to build a bridge; to help accelerate understanding between diverse humans with the hope that this might create a better world.

From the book’s Foreword, by John Winant, then American Ambassador to Great Britain:

“America and Britain are learning to know one another… Such mutual knowledge will be more than ever essential when the battle ends and the task of reconstruction lies before us…If this century is to be the century of the common man, the common man must be informed of the facts by every means in the power of the expert — by writing, by pictures, by charts. For only so can he form the judgements on which a durable and democratic international reconstruction depends. This book will, I am sure, help to bridge whatever ocean still flows between our two countries’ knowledge and understanding of each other.”

Isotype created the visual symbol language (“International Picture Language”) as well as the diagrams. Considering that computers did not exist then, it is clear that Isotype Institute created—by hand—a staggering amount of excellent-quality social sensemaking material during their time. Even with its imperfections, much of that work remains inspiring for many still today.

Image Source: Florence, L. Secor. America and Britain, Only An Ocean Between. 1943. Diagrams designed by the Isotype Institute. Humantific Collection, New York.

Related:

More on Isotype Institute 

GK VanPatter: What is SenseMaking?
[Speaking at SenseMaker Dialogs]

GK VanPatter: SenseMaking / The Karl Weick Question

CoCreation Missing No More: See: Markets for Giving Workshop

 

 

03
Oct

ReAppreciating Otto Neurath

At Humantific, we have tremendous respect for the work of the early Social SenseMaking pioneers—among them, the central figures of Isotype Institute: Otto Neurath (1882-1945), Gerd Arntz (1900-1988) and Marie Neurath (1898-1986).

In the Humantific Collection, we have numerous Isotype (International Picture Language System) artifacts. We will share some of the lesser-known example diagrams here, in this inspiration archive.

Based initially in Vienna, what the relatively small Isotype group was able to accomplish in the 1920s, 30s, 40s, 50s remains a towering achievement in the practice of what we know today as Social SenseMaking.

At Humantific, we are interested in the Before, During, and After-Isotype eras, acknowledging that what we do today has many similarities, and as many differences.

Neurath, in particular, was deeply interested in contributing to the creation of a better, more unified world (“Words Divide, Pictures Unite”) and had specific notions regarding how that might best be accomplished.

Perhaps due to the orientations of its founders, Isotype Institute work tended to be strong on making sense of complex, data-driven content, while the participatory change-making process (cocreation process) component that we know today to be so important was essentially missing. Today we are more aware that making sense of the data is not in itself going to change the world. Hands-on participatory cocreation leadership is needed in orchestration with visualization.

Regardless of its imperfections, Isotype remains an important historical inspiration for many practicing SenseMakers, including the UnderstandingLab team at Humantific.

Stay tuned for more inspiring, early SenseMaking examples from the Humantific Collection.

Image Source: Central Bureau Voor de Statistiek 1944-1946: Statistisch Zakboek by Uitgeversmaatschappij W. De Haan N.V. Utrecht. 1947. Diagrams designed by the Isotype Institute. Humantific Collection, New York.

Related:

More on Isotype Institute 

More on Otto Neurath

More on Gerd Antz

More on Maria Neurath

GK VanPatter: What is SenseMaking?

GK VanPatter: SenseMaking / The Karl Weick Question

CoCreation Missing No More: See: Markets for Giving Workshop

The OTHER Design Thinking