Tag: Strategy Now

23
May

Philanthropy Metrics Workshop

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Bringing together leaders from the world’s largest companies driving societal investment strategies, the annual Committee Encouraging Corporate Philanthropy (CECP) Summit is underway here in New York City.

Humantific was invited to design and this afternoon will deliver a hands-on interactive session leading Corporate Social Responsibility (CSR) leaders through a series of activities focused on resourcing and accelerating corporate responsibility in their organizations.  Today Corporate Social Responsibility leadership often requires a reporting style that is concise and shows return on investment.

Lead by Humantific’s Elizabeth Pastor and Amanda Greenough the session helps participants rapidly make sense of CECP’s industry-leading guidance for scorecards and better understand the role that data driven insight metrics can play in helping to gain traction specifically with senior leaders and CEO’s.

How do you find your vital few metrics that show visible value?

Exploring this question is the focus of this interactive Humantific workshop session.

 

25
May

Reflections at 10,000 Feet

The Real Life Bird’s Eye View (or Why I Love to Look from Above).

Flying over Manhattan. May 2013.

These days I get on a plane often. And with repetition and familiarity comes lack of attention to things around you. Yet every time I get a window seat, I hang out the small window like a child, at least as much as you can on a plane. The clouds are something you never get tired of staring at… so fluffy and airy… you just want to reach out and touch them.

Oh, and the view, that bird’s eye view of our world. Not sure why I am so fascinated by looking down… even when there is little to see or when the scenery is quite similar. I guess it makes everything come into place for me in a visual way… everything makes sense.

We live our lives at that 10 feet level (well for me it’s more like 5 feet!). That’s our vantage point, and how we make sense of things. And yet, when we come up to those 10,000 feet, we abstract ourselves from that 10 feet reality and look at life in action from a different perspective. It’s not better or worse, it’s just different. It allows us to understand it in another way, and have a more complete picture. So that we understand why we are doing what we are doing everyday at that 10 foot level. In other words, it helps us reflect and align ourselves to where we want to go.

I probably enjoy this so much because this is what I do in life. What we do at Humantific. We help our clients and partners look at their opportunities and their challenges in different ways, from alternate perspectives… to think them through. They are typically very close to the 10 foot level, and have a hard time abstracting themselves to that 10,000 feet level. Because when you are in it, it’s hard to see beyond it.

Oh, how I love that bird’s eye view! You get to ask all the basic questions, or as I often like to call them, the dumb questions. And then create that picture of it all… To paint that view from above, to put the houses in the right place, and the mountains, the trees, the rivers and everything else… and then connect it to the 10 foot level view. It’s so much fun. It’s so valuable.

Need a bird’s eye view? We’d love to help!

26
Sep

SVA CONVERSACIONES Panel

Elizabeth Pastor will be participating in SVA’s Panel on October 5th, Strategizing Visibility for Latino Creative Professionals, as part of CONVERSACIONES: Latinos in Creative Industries, an ongoing series of public lectures featuring some of New York’s most accomplished Latino creative professionals.

Moderated by MTV2’s Desi Sanchez, the panel will address specialized employment opportunities in the bilingual marketplace and how a Latino background can be an asset in an increasingly competitive job market.

05
May

Thoughts on AIGA’s One Day For Design

Since a lot of what we do here at Humantific is upstream strategy cocreation with organizations as part of changemaking initiatives, we were somewhat puzzled to see how AIGA (formerly American Institute of Graphic Arts), a professional graphic design association seeking to reposition itself, undertook a one day Twitter event on April 13th entitled “One Day For Design” (1D4D). The session was promoted with intriguing prompters including “What if you had one day to alter the future of design”.

From a cocreation perspective we could not help but notice that the 1D4D event seemed to contain a veritable smorgasbord of large scale, highly complex, some might say conflicting framing messages. This entanglement seemed to be combined with additional mixed messages around what the dialogue type was intended to be. How the complexity of the subject to be addressed and the intended dialogue type connected to the technology platform chosen was of equal mystery.

Among the complex simultaneous topics posed by AIGA for the 1D4D session on Twitter were: “The meaning of design, The future of design, The meaning of professional design associations, and The future of professional design associations.”

We noticed that 1D4D participants had wildly differing perspectives on session purpose and dialogue expectations. Some participants thought the purpose was to engage in “online global debate” focused on “the future of design.”

Others perceived intentions included:

“roundtable discussion”…“with every designer on Twitter.”

“dialogue between designers and the general public.”

“24-hour brainstorming on the future of design”

“allow creative folks to discuss current issues in design”

“get the pulse of the industry”

“a global conversation” “to alter the future of design.”

“[AIGA] expect[s] to better understand our role”

“explore ways [for AIGA] to better serve the needs of the design community.”

“bring designers and design followers together with leading minds in our profession”

“engage designers in a global conversation”

“exchange ideas, challenge viewpoints and push boundaries”

“an online, real-time think-tank”

“bring together a global community of designers and design enthusiasts.”

“evolve ideas, make connections and initiate change.”

Somehow others got the impression that “the ultimate goal” of 1D4D was:

“understanding how design could shape the future of the world”.

We love experiments but OMG what a confusing framing mix! There are at least half a dozen different dialogue mode types in that mix and more than a dozen different focus paths. That’s a lot of fuzzy complexity to hoist onto participants.

Maybe these designer types are from another planet and can digest multiple streams of giant-size fuzzy complexity while leaping tall buildings! It seemed more likely that 1D4D participants were going to be humans from planet earth. We could not help but wonder if anyone thought about the framing of this session from a human-centered perspective. Without that orientation the confusion of event dynamics can be as complicated as the subjects to be addressed. That cognitive double whammy tends to undermine and deplete participant energy.

All organizations face a continuously changing world and AIGA would be no exception. This could have been important strategic thinking work involving complex present and emerging future states, fuzzy challenges and opportunities. Apart from the romancing of social network technology, since when is Twitter geared up for such complex work?

Some of this framing implied outcomes other than casual chit-chat. Was it possible that 1D4D organizers did not understand the difference between a conversation, a debate, a roundtable, open dialogue and outcome oriented dialogue? Was it possible that 1D4D organizers did not understand the default dynamics of 100% emergence? We wondered what happened to the much-vaunted AIGA design process. It seemed to be completely absent.

We noticed that 1D4D participants were asked to imagine the future of something that AIGA leaders have presented no framing for in the present. How does that work? Was this event about the present and future of graphic design or something else?

We will gladly leave the post-session parsing of words used in the One Day for Design event to the analysis by others. We will happily leave commentary on how to improve the collaborative functionality of Twitter to our interaction oriented colleagues. With all due respect we leave AIGA members to sort out their own challenges as a still graphic design oriented professional association, struggling to reposition itself and expand into the broader strategic design community.

Our only concern is that it seems likely as a result of the AIGA Twitter event that considerable misunderstanding around what strategic design is and does, now seems to have been generated in the broader community outside of design. If the “meaning of design” was in fact tweaked by AIGA’s One Day for Design, it was not in a way that was particularly constructive, not in a way that relates to the many challenges and opportunities facing design. An unfortunate message seems to have been sent by 1D4D: that the design community of communities thinks change making cocreation and meaning making can be accomplished with sloganeering and soundbites. We assume that this meaning making was not AIGA’s intended message.

With all due respect to AIGA and its no doubt noble intentions:

Please don’t assume that AIGA represents the entire design community. It does not.

Please don’t assume that AIGA´s One Day for Design event on Twitter had anything to do with the present or future states of best design practice, methods, modes or consciousness outside of graphic design.

Please don’t assume that 1D4D has anything to do with how strategies are being cocreated today by organizational leaders interested in meaningful change making.

What was most interesting to us about One Day for Design was seen, not in the event itself, but rather in its aftermath. In the wave of post-event commentaries could be seen a thread of cocreation awareness connected to the not often talked about subject of emergence. It is becoming clear that there is rapidly rising awareness in several communities of practice including design, that fuzzy 100% emergent events are very time consuming for participants and typically problematic along what has already become a well-worn path (a subject onto itself).

Picture ahead: Multiply that 1D4D experience by 5 or 10 or 100 and at some point along the way, for some sooner, for others later, most will no doubt be ready for something, anything other than 100% emergence. That romance is rapidly dwindling. This is probably not so good news for those selling 100% emergence as a new collaboration holy grail.

As the number of professionals in various fields reach that realization it seems inevitable that much in the current mix will change. It is that rising awareness that will change not only how we work, but what we expect of our technologies, our organizations, our leaders and ultimately of ourselves.

Whether all of us like it or not, at the end of the day 1D4D represented one of many small defining moments in the slippery decline of 100% emergent events. Unless you have a lot of time on your hands, unless you want to repeat those outcomes, it is already time to rethink the think and move on. In that moving on many design opportunities can be found.

20
Feb