Tag: Beyond Simplicity

27
Jan

Innovation Methods Mapping Coming Soon!

Two + years in the making, Humantific, in concert with OPEN Innovation Consortium will soon publish a new book: Innovation Methods Mapping / DeMystifying 80 Years of Innovation Process Design.

OVERVIEW

This workbook presents a new kind of methods analysis framework applied to 50 innovation process models spanning a period of 80+ years. Embedded in the framework is a new form of innovation process literacy, designed to enhance understanding of historical and current process models, as well as inform future process design.

PROJECT PURPOSE

This study has been created and shared for educational purposes.

This book is designed to fill what the consortium perceives to be a void in the field of innovation process knowledge.

As an OPEN Innovation Consortium initiative, the goal of this book project is to help move the art, science and design of innovation process modeling forward into the 21st century.

ABOUT OPEN INNOVATION CONSORTIUM

Open Innovation Consortium was founded in 2009 by a diverse group of seasoned co-creation professionals from numerous organizations operating in several countries. Our mission is to advocate, contribute to and inspire the ongoing evolution of innovation process design and innovation related tool-making in a continuously changing world.

PREVIEW EDITION BUZZ

”A masterful piece of work.”

Dr. SID PARNES & BEA PARNES
APPLIED CREATIVITY PIONEERS

“It seems every new decade sweeps in a new wave of design methods, the latest wave bringing design frameworks of scale and social complexity. The Innovation Methods Mapping is perhaps the first organized effort to demonstrate the relationships and patterns over the historical timeline. The work reveals the underlying inspirations connecting early creative processes to systems thinking to service and organizational design. The Mapping glues these together with a consistent design language that expresses the fundamental patterns in elegant simplicity. This design language enables the reader to select the right methods for complex situations or to develop consistent applications across methods. Few other resources – if any – give designers such an expressive capacity and understanding across methods.”

PETER JONES, PH.D.
FOUNDER,
REDESIGN

“This book opens up and incredibly clear and useful framework for exploring a fascinating world systematically. It helps you make sense of a rich treasure of creative work. Methods Mapping revealed for us new patterns that helped us connect our ways of working with similar methods and inspired us to venture in creating new ones. More than mapping, it is also a recombining machine for your own creativity processes.”

RAMON SANGÜESA, PH.D.
PARTNER,
COCREATING CULTURES

“This book serves one important purpose – it provides documented evidence that design thinking and innovation process can be framed and facilitated in multiple ways. At the same time the book is structured to help readers consider a great variety of frameworks through a template for comparison. The book will serve as an important reference resource for those involved in educating clients of design and innovation at the fuzzy front end.”

UDAY DANDAVATE
CO-FOUNDER AND CEO,
SONICRIM

“Innovation Methods Mapping provides a long-overdue guide to the diversity of methods and methodologies developed spanning more than 80 years in the related but often disjointed fields of creative problem solving and design. The collation of 50 distinct innovative thinking methods is reason enough to read this book. However, the unique contribution of this study is the multi-perspective analytical framework that enables comparative analysis of innovation methods. Itself an embodiment of the principles of information design, the analytical framework displays a rich ten-dimensional visualization of each method, enabling the reader to rapidly make sense of the purpose, scope, strengths, and limitations of each method. This allows the reader to move beyond the superficial similarities and differences in the way different innovation methods are visually depicted, to appreciate more fundamental differences in values, roles, weight of effort, and embedded assumptions. The subsequent analysis yields important insights for both the practical application of innovation methods as well as the future of design thinking and innovation.”

ALEX J. RYAN PH.D.
ASSOCIATE, BOOZ ALLEN HAMILTON
CENTER FOR THE APPLICATION OF DESIGN

“This well documented and insightful collection of innovation processes fills a gap in the body of knowledge around the innovation discipline. It is a homage to all those involved in having shaped this practice, but also as a tool to enlighten many future practitioners. Knowing where we come from allows us to understand where we should be heading towards.”

LUIS ARNAL
MANAGING PARTNER,
INSITUM

“What a fantastic and successful effort in bringing together the many-fold strands that form our understanding of innovation today…A must-have for anyone who wants to make sense of the dispersed, disparate, and ever-growing landscape of innovation ”

DR. BETTINA VON STAMM
DIRECTOR & CATALYST,
INNOVATION LEADERSHIP FORUM

“Innovation Methods Mapping is a valuable companion for the creative, design or process expert as well as the prospective client or stakeholder community for innovation methods. This beautifully designed, easy-to-read book demonstrates both the common core of activities that are essential to any innovation or design process, as well as the great diversity of methods available to practitioners. Most importantly, the authors recognize that there is simply no “one size fits all” silver bullet, enabling the reader to consider which methods are most appropriate for their specific needs and context. A welcome addition to the innovator’s bookshelf, and also an important first step in rethinking design and innovation themselves for our hyper complex, 21st century global challenges.”

DR. ROBIN WOOD
PRESIDENT,
THE RENAISSANCE2 FOUNDATION

WHY THIS STUDY IS DIFFERENT:

Includes original process drawings rather than redrawn depictions.

Includes 10 part analysis framework to help others look at process models in new ways.

Analysis framework is based in real world practice experience not academic theories.

Presents a view across multiple fields of knowledge.

Spans an 80+ year period.

Unpacks and defuzzes graphic depictions of innovation process.

Introduces next era innovation process analytics such as Language Mode, Roles, Starting Points, Values and Behavior considerations.

Presents 10 views that are key to moving beyond superficial understanding of innovation process construction.

Is focused on de-mystifying innovation process landscape
rather than promoting one process over another.

Includes Terminology Analysis.

Includes Innovation Balance/Emphasis Analysis

Presents 25 Key Findings.

Includes summary of Design Implications.

Presents possibility of combining knowledge from various fields.

Is part of an ongoing stream of innovation research.

Intends to be inclusive.

PREORDING THE BOOK

If you would like to express early interest in purchasing this soon to be published book feel free to send an email to: programs (at) humantific (dot) com with Methods Mapping Book as the subject.

To receive information on other Humantific projects, events and initiatives feel free to subscribe to Humantific Quarterly.

11
Mar

Creating CLEAR Instructions 5 Tips

mind_2009-02

New research findings supporting longstanding Visual SenseMaking practices:

Recently published in Scientific American MIND: A Recipe for Motivation: Easy to Read, Easy to Do

“Psychologists are very interested in the complex interplay of effort, motivation and cognitive crunching—the ease with which we think about a task in our mind.”

Two psychologists at the University of Michigan at Ann Arbor decided to investigate this idea [Mentally Palatable Instructions] in their lab. Hyunjin Song and Norbert Schwarz wanted to see if they could motivate a group of 20-year-old college students to exercise regularly.

They gave all the students written instructions for a regular exercise routine, but they used a simple yet ingenious method to make the how-to instructions either cognitively palatable or challenging: some received instructions printed in Arial typeface, a plain font designed for easy reading; others got their instructions printed in a Brush font, which basically looks as if it has been written by hand with a Japanese paintbrush—it is unfamiliar and much harder to read.

There are many ways to make something mentally palatable—or not. You can use clear, straightforward language or arcane vocabulary words; simple sentences or convoluted sentences with lots of clauses.

The findings were remarkable. Those who had read the exercise instructions in an unadorned, accessible typeface were much more open to the prospect of exercising: they believed that the regimen would take less time and that it would feel more fluid and easy. Most important, they were more willing to make exercise part of their day.”

5 Humantific Tips for Creating CLEAR Instructions

1. Consider Information Overload
Keep in mind that reading your instructions is only one of many streams of information your audience is digesting today.

2. Consider Cognitive Priorities
If you make your instructions clear then your users can spend their not unlimited brainpower on more value creating innovation focused tasks.

3. Think Chunks
Break your instructions down into easily digestible chunks.

4. Think Visual
Recognize that not all humans navigate complexity via words alone. High quality visual models accompanying text can ease and accelerate cognition.

5. Think Systems
Try not to create instructions that have no visual relationship to anything else that the users are accustomed to. Think of your instructions as part of a system.

For more information regarding how Humantific UnderstandingLab services can help your organization contact programs (at) humantific (dot) com