Tag: Design 3.0


Humantific at Design Next in India

Humantific CoFounder, Elizabeth Pastor will be giving a talk on SenseMaking for ChangeMaking at the Design Next / Inspiring Transformation Conference in Pune, India December 1-3 2008.

From the conference program: “The Value of Design: There is more to design than simply about “look and feel”. Design is about creating strategic solutions to business problems. The speakers in this section will describe the importance of design in todays economy and will talk about the increasingly crucial role of design in competitiveness of companies in the global economy.”

Of course to answer the question about the value of “design” one has to be able to decipher and explain which “design” one is referring to. Elizabeth will be talking about the value of Design 3.0 / Transformation Design.

Find more details on the conference in Pune see here:

Also see Reflections on the 2007 Leadership by Design Summit in Bangalore.


Making Research Actionable

Humantific is at work on several projects that involve integrating human-centered research into the continuous innovation process inside large global companies. While savvy organizational leaders have for some time been well aware of the power of using research based insights in the context of product, service and organizational change many have discovered that having mountains of data is not enough if the goal is action. Insightful leaders are figuring out that without a deep understanding of and appreciation for the cognitive needs of diverse individuals who will use the research, and without understanding the broader inclusive co-creation process expensive research will remain underappreciated and underutilized. Humantific is often asked to help by providing three key interconnected strategic services: conducting human-centered research, making that research understandable to diverse audiences and facilitating co-creation across multiple disciplines using the research as fuel for innovation. We do this with the Humantific toolbox, by applying hybrid methods from the emerging/converging fields of design thinking, innovation acceleration and transformation science. To engage with Humantific in New York or Madrid contact: projects (at) humantific (dot) com.


NextD WorkshopONE Wraps

It’s an event that happens only once a year! The sold out 2007 Summer Session of NextD WorkshopONE in New York wrapped up on Saturday, July 14. An amazingly energetic group of thirty people from seven countries attended a jam-packed day of work, co-creation and fun.


GK VanPatter in Barcelona

GK VanPatter, Humantific Co-Founder will give a talk on Design 3.0 / Making Sense of Design Now! at the Museum of Modern Art in Barcelona on November 9 for Barcelona Design Week.