Tag: Conscious Design Practice as a Strategic Tool

22
Nov

Making Sense of Service Design

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Service Design Thinking: Confusion or Clarity?

Humantific CoFounder GK VanPatter has published another post in his popular ongoing “Making Sense Series.”

“Clarity or lack there-of is something that is often difficult to talk about in the design / design thinking community. Not everyone in the community of design communities is up for clarity. Lack of clarity often leads to a confused public. At the moment, mountains of confusion around the subject of design and design thinking exist publicly.”

“Contributing to the confusion we recently noted the UK Government’s launch of its “Design Principles”.

It is really none of our business but from a methods perspective, there seems to be some confused logic there.

Some enlightened person in the UK might ask:

Are these meant to be Digital Service Design Principles, Service Design Principles or Design Principles?

How did you get from “Design Principles” to “Don’t make assumptions” and “make things open” to “Service design starts with identifying user needs.”

Who said anything about presuming, predetermining that the challenges are service related?

This is an assumption often seen in service design logic.”

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Read the full post on LinkedIn here:

 

Related:

Making Sense of Design Thinking & Agile Method

Making Sense of “Why Design Thinking Will Fail.”

Building Strategic Innovation Lab Capabilities

Enabling Organizational Ambidexterity

16
Jan

Humantific Inspires PhD Thesis

We love to see others inspired by Humantific. Each year, we receive many requests from graduate students and PhD students who want to interact with Humantific, ask us questions, study what we are doing. Although we are not set up to accomodate all requests, we do meet with PhD students on a regular basis. Here is one example:

Silje Kamille Friis, a PhD student at Learning Lab in Denmark, studied Humantific, IDEO, Bruce Mau Design, and eTypes as part of her thesis focused on “Conscious Design Practice as a Strategic Tool,” published in 2008.

During her week-long stay in our Humantific New York office, Kamille had many face-to-face conversations with GK VanPatter and Elizabeth Pastor. She also attended NextD WorkshopONE summer session.

“The purpose of the “Industrial PhD” Conscious Design Practice as a Strategic Tool is to create new, in-depth understanding of how strategic design consultancies carry out design work, in particular the design methods and processes. It is a journey into new territory. The concept of strategic design is a recent development within the field of design, focusing on the strategic thinking important to identify opportunities for innovation and growth.”

For more information write to: programs (at) humantific (dot) com