innovation capacity

How might we help BBC’s customer experience team build their innovation and adaptability skills so they become a more strategic partner within BBC product teams?


Strategic CoCreation Program

The BBC UX team felt it was seen as a follower of product team direction vs. leading the way on potential opportunities. Humantific worked with BBC UX leadership for several years to upskill their team around leadership in innovation, strategy and adaptability.


We brought methods, tools and skills from Humantific’s Complexity Navigation Program focused Be4Design, a key strategic difference between design thinking methodologies that tend to focus on product and service design. The skills learned provide adaptability to any type of challenge and opportunity and are applicable to the everyday, creating significant cultural shifts.