We could not help but notice the peculiar article in Fast Company’s online Design section posted on January 9, written by Jens Martin Skibsted and Rasmus Bech Hansen provocatively titled: Do Innovation Consultants Kill Innovation?
In the spirit of keeping things simple and straightforward: What a load of crap!
To state the obvious in a slightly longer way: What a fascinating, out of touch, grope in the dark that has little to do with the current state of what is going on around innovation capacity building today.
Some good news…
Savvy organizational leaders already know that posting junk provocations online is a great technique for magazines to generate fleeting web traffic and a lousy technique for building innovation capacity in organizations. As entertaining as it might be, let’s not get expertise in the former confused with expertise in the latter.
Some not-so-good news….
In the real world outside of Fast Companyville, the old marketing quackery approach of suggesting that having no knowledge, no tools and no skills can be sold as the next new thing has been dead for at least ten years. Unless you are also ready to buy the Brooklyn Bridge it is unlikely that you would get much from the “Kill” innovation article. Fast Company seems to be adrift in nonsense bubbles from bygone eras.
Speaking of innovation: When was the last time that Fast Company published anything even remotely relevant to the actual current states of design and innovation today?