20
Aug

Humantific at Transforming Design UK

Humantific CoFounder, Elizabeth Pastor will be speaking on the subject of SenseMaking for ChangeMaking at the Transforming Design Conference in London on Sept 7. Around the world we continue to see significant interest in real world examples of how design thinking is being applied to complex fuzzy challenges in the context of organizations and societies.

This conference is being organized by the Design Management Institute, one of numerous professional associations working hard to signal to its membership how leading transformation practices are driving change in the design and design management communities.

Read more on the conference site: “The world is changing, business is changing, the role of design is changing, and so too design managers need to change…Design is now recognized as an enabler of business transformation, because design leads change, which is critically needed to save and solve our future. It is a solution that addresses problems, and problems behind problems. Design connects businesses to their customers, and customers to new products, services and experiences. Design is a process tool, an innovation tool, a tool to build experiences, and a transformation tool. Transformation is as much a way of thinking as it is a result.