Humantific CoFounder Elizabeth Pastor will be speaking on SenseMaking for ChangeMaking at Icograda’s Straight to Business Conference in Madrid, June 24-25.
“Straight to Business: Icograda Design Week in Madrid 2010 will bring together designers, business leaders, key regional and international stakeholders. This event will be a forum to discuss the business side of design and recognise communication design as a key strategic tool to drive economic growth.
Icograda regards the Icograda Design Week in Madrid 2010 as an opportunity to build on existing relationships and create new dialogue with Members, key stakeholders and decision makers driving the global agenda.
The conference takes place from 24-25 June and will include invited European and international speakers. The theme ‘Straight to Business’ has been organized around these four topics:
- New business models
- Keys to growth in business
- Design and new economy
- Design beyond business
Simultaneous English/Spanish translation will be available throughout the conference sessions.”