We were baffled by the recent Fast Company “infographic” depiction of “how design is changing”. Huh? Where has Fast Company been for the past ten years?
Not only does this “infographic” make no sense at all, the content is completly out to lunch. That is the emerging future of design? How could such a widely read publication be so amaturishy misinformed? This is the future of design from what vantage point?…in what context?
The future of design and design thinking that is already here is about 10 zillion miles beyond that little Fast Company picture.
This might be a good moment for Fast Company to step back from the infographic craze and do some deeper research, some deeper thinking on what goes into such pictures. Making everything into eye candy is not going to get the job done unless the job is simply to make eye candy.