Every quarter we see more experts from various communities of practice discovering the power and timely relevance of cross-disciplinary cocreation. The Rise of CoCreation continues!
Each new arrival seems to offer up a different perspective on the rational, origins, structure, need and various purposes of CoCreation. Some are focused at the scale of product or service CoCreation, others on organizational change and others on societal transformation. Long a stable in leading innovation practices CoCreation is reaching its tipping point in public awareness.
Last week we were delighted to see “Social Architect”, Jon Husband join the wave, offering his view of CoCreation in his blog post:
Of course, CoCreation process design, application and leadership have a long history in Applied Creativity circles. More recently in Design Thinking history CoCreation is often referred to as Participatory Design. Unlike tradional Design Thinking we consider CoCreation to be a different innovation language. We see CoCreation rising in tandem with the Rise of SenseMaking.
It seems inevitable that many new streams are emerging, some aware of CoCreation’s past and some not. Some aware of present practices and some not. As in the Design Thinking wave, Integrative Thinking wave, Big Data wave and Innovation Acceleration wave, there are always going to be repeating starting points as various disciplines arrive and chime in with their “future” depictions. The truth is CoCreation has been around a long time and continues to evolve.
Some firms are not only already practicing in this direction but have codified experiential learning programs up and running. Humantific has been teaching team-based cross-disciplinary cocreation since we founded the company. We have added a lot to the original innovation program. For some time we have believed that CoCreation is just part of a new hybrid skill-set for changemaking leaders. See Teaching Complexity Navigation.