We are always happy to see others being inspired by Humantific work and/or the ReReThinking Design Thinking work that we do via the ongoing NextDesign Leadership initiative. The interest in, and uptake of, Strategic Design Thinking for business continues at various speeds in numerous countries around the world.
The design community in Spain is just now (in 2012) beginning to have conversations regarding how to move beyond the narrow interpretation of design thinking as product and service creation. In a rapidly changing world, we know that narrow view to be ancient history.
Initiatives such as CEOs are Designers are springing up in Madrid, positioned as “Best Sources for Understanding Design Thinking.”
Many conversations (in Spanish & English) are taking place on Design Thinking Spain on LinkedIn.
Humantific is happy to be contributing to those Spanish design community conversations.
Other conversations are ongoing (in English) on the original NextDesign Leadership Network on LinkledIn. It’s an open group, so anyone can join the conversations there. We are particularly interested in the application of design thinking in organizations and in societies, beyond product and service creation.
Related: Managing is Designing? GK VanPatter in conversation with Fred Collopy, Ph.D. and Richard J. Boland Jr., Ph.D.