Humantific CoFounder, Elizabeth Pastor will be giving a talk on SenseMaking for ChangeMaking at the Design Next / Inspiring Transformation Conference in Pune, India December 1-3 2008.
From the conference program: “The Value of Design: There is more to design than simply about “look and feel”. Design is about creating strategic solutions to business problems. The speakers in this section will describe the importance of design in todays economy and will talk about the increasingly crucial role of design in competitiveness of companies in the global economy.”
Of course to answer the question about the value of “design” one has to be able to decipher and explain which “design” one is referring to. Elizabeth will be talking about the value of Design 3.0 / Transformation Design.
Find more details on the conference in Pune see here:
Also see Reflections on the 2007 Leadership by Design Summit in Bangalore.
Wells Fargo in San Francisco recently partnered with Humantific to create an envisioning experience for hundreds of stakeholders to proactively explore possible future customer experience scenarios. Combining Visual SenseMaking and Strategic CoCreation, Humantific worked closely with the Wells Fargo team to create the workshop system. Utilizing forward looking human-centered research as a foundation, the purpose of the workshop series is to proactively envision possible customer experiences, products and services in the financial services industry of the future. The outcomes of the multiple sessions will inform future strategies and customer oriented value creation at Wells Fargo.
Humantific CoFounder and Editor of NextD Journal GK VanPatter takes five questions from Julien McHardy a Graduate Student studying transformation design. GK VanPatter shares his perspective on the activity terrain beyond the framework of users and experience where leading transformation oriented practices are already operating.
“Julien McHardy: I am currently a student at the Master of Research in Creative Practices course and of the transformation design course with Irene McAra-McWilliam at the Glasgow School of Art. My recent interest as a designer and researcher are the implications of design approaches that no longer focus on objects or users but on the very processes of design and use.
I follow the transforming-transformation group and the NextD journal for a while now and feel that a lot of the discussions closely relate to my research questions and provide a refreshing vantage point to the perspectives on transformational design within the UK. Your work is an inspiration to my research. I am currently conducting a range of expert interviews as part of my master’s thesis on the role of design in the creation of creative communities and I am most excited to interview you in this context.”
You can download the interview document for free on the NextD site:
Beyond Users & Experience
Making Sense of Human-Centered Design Now!
