Monthly Archive for September, 2008

Making the Future Understandable

Among the most confidential project types that we do at Humantific are those focused on future trends that inform strategic visions and strategies. With our long term clients in several industries Humantific is at work on multiple projects involving the role of future trends in SenseMaking and ChangeMaking. We did our very first Future Made Visible Project ten years ago and see a huge rise of interest in this work from clients seeking to better understand the future of their industries. What is the future of healthcare? What is the future of banking?  While in the marketplace a few organizations have multimillion dollar budgets to fund future work in collaboration with high profile academic institutions like MIT most seek to create their futures in less grandiose ways. Organizational leaders come to Humantific because they seek a more hands on, participatory route and they want to not only understand future trends but to integrate this research into a broader innovation process.  At Humantific we understand that delicate relationship between SenseMaking and ChangeMaking. Clients often ask us to help them design the envelope in which humans interact with future visions, to make numerous streams of research understandable and to provide the process mastery necessary to make the research part of a continuous innovation process. How might you create a participatory future envisioning process that involves hundreds of employees in multiple locations? How do you integrate future views into your everyday work cycle? These are among the questions that our clients are interested in. Due to its highly confidential strategic nature it is not the kind of work we can show at innovation conferences or here on our web site. Making sense of and jumping off from the future with co-creation is fascinating work that we love to do.

Making Research Actionable

Humantific is at work on several projects that involve integrating human-centered research into the continuous innovation process inside large global companies. While savvy organizational leaders have for some time been well aware of the power of using research based insights in the context of product, service and organizational change many have discovered that having mountains of data is not enough if the goal is action. Insightful leaders are figuring out that without a deep understanding of and appreciation for the cognitive needs of diverse individuals who will use the research, and without understanding the broader inclusive co-creation process expensive research will remain underappreciated and underutilized. Humantific is often asked to help by providing three key interconnected strategic services: conducting human-centered research, making that research understandable to diverse audiences and facilitating co-creation across multiple disciplines using the research as fuel for innovation. We do this with the Humantific toolbox, by applying hybrid methods from the emerging/converging fields of design thinking, innovation acceleration and transformation science. To engage with Humantific in New York or Madrid contact: projects (at) humantific (dot) com.

Accelerating Social Transformation

Humantific | UnderstandingLab has the privilege of working with the United Nations Fund for Women on a new SenseMaking based communication campaign that explains 47 different ways in which gender equality is a driver for achieving the eight dimensional UN Millennium Development Goals. In the marketplace we are seeing rising awareness that Visual SenseMaking plays a key role in social transformation.

The Millennium Development Goals
http://www.unmillenniumproject.org/goals/index.htm